What did they think of “Talk Talk” in 1966? In 2023 it uncoils from your speakers like a cobra: alive and evil and glaring with death. It’s just 1:56 in length – short, even for the time. The tempo is punishing. The instrumentation is just lunges and stabs of fuzz; flames leaping from a barely-existent structure, as though the song’s burning down while still half-unwritten.

The lyrics are fragments. Ugly, mean thoughts, articulated with the stumbling self-seriousness of a teenager who’s drunk for the first time. “My social life’s a dud! My name is really mud!” Far from poetry…but people have thoughts like that. I used to. Sometimes eloquent phrasing doesn’t capture stupid, sullen emotions, “Talk Talk” may have been the first song they’d heard that truly sounded like the inside of their own mind.

The band was a five-piece called The Music Machine. One year earlier, they’d been playing folk rock.

They were fronted by Sean Bonniwell, a restless self-reinventor who never found a home. “Talk Talk”‘s success (#15 on the Billboard charts in 1966) proved a fluke. They had no followup hit. They were driven first aground and then apart by royalty fights, label disputes, and internal discord.

Bonniwell tried to regroup, but the window he’d exploited was now gone and his moment had passed. The Music Machine’s legacy is 1:56 of brutal noise and an unfulfilled promise. From the outside looking in, it was as though they’d come from nowhere and then gone back into nowhere. They did not become a Great Band.

But in a weird way, that helps me appreciate Music Machine more. There’s a long list of “classic” Rolling Stone approved acts (The Eagles, Led Zeppelin, Pink Floyd, Queen) that I either can’t appreciate or appreciate in an academic thinking-things-through way. Part of it is their critical reception: they’re so adored and revered that it triggers suspicion in me. And it distances me from the music, I feel like I’m listening to it from across a GREAT BAND cordon line. The immediacy is gone.

Rock music was never supposed to be a canon, or an establishment. It was supposed to shake your bones. So I enjoy listening to bands like The Music Machine, that doesn’t have a Rolling Stone-appointed crown weighing it down.

If The Music Machine is remembered, it’s for either their heaviness, their earlyness, their subtle influence on other bands, or their rapid collapse. The entire band left soon after their first LP, aside from frontman Sean Bonniwell. He changed the band’s name, changed their style, and then left the music business altogether. It was as though the Music Machine had packed a thirty-year career into one minute and fifty-six seconds.

In other words, they were the Sex Pistols, ten years before. Which brings up the p-word.

Music journalism as we know it barely existed in the mid sixties: as a result, some history is barely-written and misremembered. A lot of people seem to think that punk rock was a seventies phenomenon. That was actually the second wave of punk. The first wave happened ten years earlier, with US “garage rock” bands like The Sonics and MC5, as well as UK acts such as The Downliners Sect and the Kinks. This was raw, aggressive, cheap-sounding music, driven by jangling guitars, powerful drums, and farfisa organs. Much of it was retroactively classified as “punk” in the early 70s – the first recorded reference to the genre is in the March 22, 1970 issue of The Chicago Tribune.

Unlike the second wave of punk (conspiracy theories about “God Save The Queen”‘s UK #2 aside), garage rock actually got some singles to number one. “”(I Can’t Get No) Satisfaction” by the Stones and “96 Tears” by ? and the Mysterians both reached #1, among others. It’s disputable to what extent these songs are punk. The lines between a garage rock band and, say, The Troggs or The Beatles could be pretty blurry. And their 1960s mod and greaser fashions have left less of an impression in the popular memory than the edgier styles pushed by Malcolm Mclaren and Vivienne Westwood.

The Music Machine were among the heavier of the 60s garage rock set, but soon psychedelic rock and heavy metal left them behind in sonic firepower, and Bonniwell proved unable to keep the band on the charts on the strength of his songs.

He was a clever and inventive songwriter, pulling inspiration out of the air, but maybe not actually a good one. “Talk Talk” is sonically impressive but soon wears thin. “Trouble” and “Wrong” are the best songs, particularly “Trouble”, with its dense and rubby rhythms and melodic complexity. “Masculine Intuition” has a really awkward chorus that doesn’t fit the verse. And it’s too short to develop its ideas much: all of these songs are sonic mayflys, dying before they can progress or go anywhere.

The album was recorded quickly to capitalize on a hit single. Most of the tracks were laid down at RCA Studios at three in the morning (on a hand-built ten-track machine built by engineer Paul Buff) after the band had been touring for thirty days, back to back, which explains Bonniwell’s hoarse, ragged voice. A surprising amount of punk aesthetic comes from what is ultimately accident and circumstance. Only in the aftermath does anything seem planned.

The band’s limited stock of originals is padded with covers, which are sometimes great (“Hey Joe” rivals Jimi Hendrix’s version. Bonniwell would later lament that his label wouldn’t release it as a single), sometimes pointless (“Taxman”), sometimes really stupid (“See See Rider”). The cover of “96 Tears” is pretty ironic, as ? and the Mysterians also failed to follow up their one hit.

The Music Machine is a fascinating curio, but they were riven by image and identity conflicts that they never figured out. Were they art, or yeah-yeah-yeah teenage music? They were initially presented as mods, but Bonniwell soon got into transcendental meditation and eastern mysticism. There was little sense of musical history to the Machine. You couldn’t obviously pick out their influences, the way you could for the Beatles or the Stones. This made them seem fresh, but also a little disconnected in time, as though they were visiting aliens. There wasn’t an easy “story” you could apply to the band, which made it easy for music history to not give them a story at all.

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